Travel Professional Reference Guide - Other - Page 5
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Travel Professional Reference Guide
Selling
Cunard
Feel...
Non-cruisers who
would love us.
Experienced travelers considering
their first cruise experience.
Early 50s
majority
are
working
◆ Sociable, curious and environmentally conscious
◆ Like quality brands with a slightly more
contemporary attitude
◆ Have a keen interest in arts and culture, enjoy
the theater and exhibitions, but also seek to broaden
their horizons or learn new skills
special.
inspired.
free.
They enjoy the iconic
status of Cunard’s ships.
They expect great service
and luxury dining
experiences.
The itinerary, range of
destinations and the
balance of sea/port time
are key influencers.
Space and time to
relax is key, and they
appreciate an open
schedule with many
activity options.
Cruising and Cunard.
32
%
of Non-cruisers in North America have heard of
Cunard and would consider the brand. We have
opportunities to educate and grow this group.
Attitudes toward travel.
Non-cruisers use their vacation time to relax and unwind. They don’t
consider themselves as well-traveled as our other groups and are
hungry to explore new destinations.
Selling
Cunard
Feel...
Those wanting
the very best.
People from across all the
other groups, who want and
can afford the ultimate in
luxury – Cunard Grill Suites.
Luxury
consumers
of all ages
looking for
exclusivity
◆ Drawn to high-end, successful, accomplished brands
◆ Like to enjoy pursuing unique experiences and
opportunities in life
special.
inspired.
free.
The feeling of belonging to
an intimate and exclusive
club is fundamental to
this group. The finest
dining, suite amenities and
personal service are key.
They enjoy being
in the presence of
accomplished, likeminded individuals, and
having exclusive access
to unique experiences.
Flexible dining, private
lounges and deck areas,
and nothing ever being
too much trouble will
help this audience relax
on their own terms.
Attitudes toward travel.
Those who want the very best and are most passionate about
travel. This is driven by a desire to be surrounded by ideas,
cultures and lifestyles.
