Travel Professional Reference Guide - Other - Page 4
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Travel Professional Reference Guide
Meet our guests
Confidently and accurately sell the Cunard experience in the most compelling way to the right people with
what we know about our four key types of guests.
Selling
Cunard
Feel...
Cunarders.
Mid 60s
most likely
retired
People who have sailed
with us before.
Attitudes toward travel.
◆ Well-traveled, loyal and
sophisticated
Cunarders want to learn new
things, but don’t want to be
overloaded with activities.
They like to pick and choose
how to fill their time.
◆ Drawn to well-known, reliable
brands with a reputation for
high standards
◆ Interested in arts and culture —
attending theater shows, dance
productions and exhibitions
special.
inspired.
free.
Cunarders choose
Cunard for the sense
of occasion, service,
quality and the
opportunity to dress
up for dinner and
gala evenings.
They like to discover
inspiring people, places
and pursuits — the
onboard experience
is as key as the
destination.
They see Cunard
as an escape to an
uncrowded world.
They value the freedom
to do as little or as
much as they please.
Cruising and Cunard.
Cunarders are great target clients because they book for longer
durations and much further in advance to secure their cruise.
24
%
!
11
book 12+
months in
advance
nights average
cruise length
Be sure to highlight to this group that they
can book their next voyage while on board
and you will get the booking credit.
Selling
Cunard
Feel...
Cruisers
wanting more.
Mid 50s
with
half still
working
Regular cruise-goers who
haven’t chosen Cunard before.
◆ Cultured with a love for the
outdoors
◆ Appreciate brands which are
known for quality and service
◆ Enjoy pursuits such as classical
music concerts and gallery
exhibitions
Attitudes toward travel.
Vacations are about
experiencing the luxury they
don’t have at home every day.
They consider themselves to
be well-traveled, but most still
want to visit new destinations.
Keep in touch...
special.
inspired.
free.
Emphasis here is
on personal service
and gourmet dining
experiences. They also
enjoy opportunities to
dress up, but this is
less of a driver.
They enjoy the
romance of being
at sea and going
somewhere new, as
well as socializing with
like-minded people.
They value flexibility
and choice, so need
to be reassured that
there is plenty to do
on board.
Cruising and Cunard.
This group tends to book shorter trips than experienced Cunarders
and do not book as early — though a high proportion are still booked
6 months or more in advance.
17
Visit OneSourceCruises.com
%
book 12+ months
in advance
9
facebook.com/CunardNAMSales
nights average
cruise length
